Unlocking Privacy-Preserving Precision Personalization.

Personal-Centric Privacy Networks and the Privacy Network Exchange

Modern digital ecosystems face critical challenges in enabling true personalization across AI, workflows, analytics, processes, messaging, and authorization—particularly in regulated and sensitive environments. WebShield's Personal-Centric Privacy Networks and the Privacy Network Exchange provide a revolutionary solution, unlocking the power of privacy-preserving personalization through a network of networks.

The Challenges in Personalization at Scale

Key barriers to enabling true personalization

1. Data Access and Quality

Seamlessly accessing and validating regulated or proprietary data is essential for training AI models and driving analytics, yet such data is often unavailable, fragmented, or restricted by regulation.

2. Privacy and Compliance

Meeting privacy, security, regulatory, and ethical standards is a significant barrier. Organizations must ensure safety, effectiveness, and fairness while maintaining trust and avoiding liabilities.

3. Enabling Resources

Personalization requires substantial investments in data, infrastructure, software, and user engagement mechanisms, which can be cost-prohibitive for many.

4. Distribution and Monetization

Delivering privacy-sensitive and regulated services profitably while maintaining affordability and accessibility is complex and resource-intensive.

5. Value Tracking and Sharing

Accurately tracking contributions and outcomes across a network is vital to equitably share value among participants, yet traditional models make this process overly complicated.

The WebShield Solution

Innovative technologies enabling privacy-preserving personalization

WebShield's patented technologies—Quantum Privacy, the Unified Trust Model, and Proof of Trust—are the backbone of the Privacy Network Exchange. These technologies establish the foundational framework for privacy, trust, and compliance while enabling economically viable personalization and customization at scale.

Key Features and Innovations

Quantum Privacy Networks

Secure, privacy-preserving sharing of resources using quantum-safe cryptographic methods, zero-trust architecture, and precision access control.

Proof of Trust and UTM

Distributed governance across identity, security, compliance, and commercial terms, ensuring trust without requiring uniformity or mutual trust among participants.

EasyAccess Networks

Free, privacy-preserving interaction and personalization services, accelerating adoption and ensuring compliance with minimal friction.

These innovations enable low-cost scaling of personalized services, transforming industries such as healthcare, financial services, retail, and media.

Transforming Industries with WebShield

Revolutionizing healthcare and beyond

In healthcare, the Privacy Network Exchange overcomes barriers to privacy and compliance, enabling innovations such as:

Consumer-driven health plans
Automated care coordination
AI-powered personalized treatments

These advancements result in better health outcomes, reduced costs, and enhanced accessibility. Similar transformations are underway across finance, retail, and media, unlocking trillions of dollars in shared value and productivity.

A Vision for the Future

Creating a secure, equitable, and scalable digital economy

Our Vision

WebShield's network of networks redefines personalization and privacy, bridging gaps across ecosystems to create a secure, equitable, and scalable digital economy. By combining privacy-preserving innovation, distributed trust, and incentive-based collaboration, WebShield enables a future where personalization and privacy coexist seamlessly.

EP3 Foundation

Empowering People with Privacy and Personalization

Trusted Governance

WebShield co-founded the EP3 Foundation to establish neutral trusted governance for the Privacy Network ecosystem and engage stakeholders and innovators to pioneer new ways to solve for the hardest identity, consent and confidentiality requirements.

Multi-Sector Community

EP3 Foundation is a nonprofit, multi-sector community of standards organizations, industry leaders, researchers, government agencies and innovators committed to privacy-preserving data sharing. Its' mission is to improve health, education, and wellness by empowering people with data privacy and personalization

Team

Leadership & Innovation Fellows

Jonathan Hare

Jonathan Hare

WebShield CEO & co-Founder, Chair of EP3 Board of Trustees

Rich Muth

Rich Muth

WebShield CTO & co-founder

Nate Lantz

Nate Lantz

WebShield Lead Developer

Marsali Hancock

Marsali Hancock

CEO, EP3 Foundation
Distinguished Visiting Scholar, Stanford MediaX

Thomas Tauzin

Thomas Tauzin

Head of Government Affairs
EP3 Innovation Fellow

Jack Lewin

Jack Lewin

Chairman of EP3 Foundation &
National Coalition on Health Care

Scott Sandell

Scott Sandell

Managing General Partner
New Enterprise Associates

Richie Saville

Richie Saville

Head of Products
EasyAccess Health

Patricia Hammer

Patricia Hammer

Chief Compliance Officer
EP3 Foundation

Lee Barrett

Lee Barrett

EP3 Foundation Board Member
Electronic Healthcare Accreditation Commission

Matthew Holt

Matthew Holt

Head of Ecosystem Marketing,
EP3 Executive Director

Gerry Stegmaier

Gerry Stegmaier

Privacy & Data Governance
EP3 Fellow, ReedSmith

Billy Tauzin

Honorable Billy Tauzin

EP3 Trustee, formerly CEO of PhRMA
Chair of House Energy & Commerce Committee

Michael Rich

Michael Rich, MD, MPH

EP3 Clinical Fellow
Director, Digital Wellness Lab at Boston Children's Hospital
Associate Professor, Harvard Medical School

Helen West

Helen West

EasyAccess Research
EP3 Innovation Fellow

Jesse O'Gorman

Jesse O'Gorman

EasyAccess Research
EP3 Innovation Fellow

Chris Cruttenden

Chris Cruttenden

EasyAccess Health
Safety Net Connect

Mike Crosby

Mike Crosby

Veterans Prostate Cancer Awareness
EP3 Trustee

Marcus Osborne

Marcus Osborne

EP3 Innovation Fellow
Previously SVP Walmart Health

Fred Hawkins

Fred Hawkins

EasyAccess Coupons & Health Payments
EP3 Innovation Fellow

Paul Lee

Paul Lee

EasyAccess Commerce
EP3 Innovation Fellow

Carlos Bustamante

Carlos Bustamante

EP3 Trustee
Stanford University School of Medicine

Stanley Trepetin

Stanley Trepetin

EP3 Technology Fellows
Cybersecurity & Information Risk Management

Soli Zadeh

Soli Zadeh

EP3 Executive Director

Scott Gallant

Scott Gallant

EasyAccess Education
EP3 Education Fellow

WebShield

Privacy Preserving Precision Personalization


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